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AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As businesses grow, marketing teams often […]

In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those of you looking for a way to sharpen your Microsoft Excel skills, […]

Are people still using Facebook? Is BeReal still next big thing? And is TikTok still just for Gen Z? If you’re looking for answers to those questions, I’ve got ‘em. We asked […]

Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok, but those are only the tip of the iceberg regarding video sharing. There are […]

You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, […]

To be candid, I have a love-hate relationship with social media. Sometimes, I’m annoyed at how exciting those “likes” can be. At others, I’m ecstatic at the social media advertising ROI (return […]

I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human […]

No matter how much I love my job, at the end of the day, it’s still a job. It will and should never replace the things about life that bring me the […]

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project […]